PROFESSIONAL SUMMARY

Communications, marketing, and nonprofit program professional with over seven years of experience leading campaigns, fundraising communications, events, sponsorships, and digital strategy. Serve as the primary communications professional for Philadelphia City Rowing, a youth development nonprofit serving over 400 Philadelphia public school students annually. Combine strategic project leadership with hands-on expertise in writing and editing, video production, photography, graphic design, social media, web design, and marketing. Hold an MPA in Nonprofit Management. Produced the application video and led the integrated campaign that helped PCR win The Wawa Foundation Hero Award and receive a $50,000 grant.

CORE AREAS OF EXPERTISE

Skills: Integrated Communications and Campaigns | Program and Project Coordination | Writing and Editing | Fundraising and Donor Communications | Event Production and Sponsorships | Student Development and Mentorship | Social Media Strategy | Web Design and Content Management | Email Marketing | Video Production | Photography | Graphic Design and Print Production | Digital Asset Management

Tools and Platforms: Microsoft Word, Excel, and PowerPoint | Google Workspace | Adobe InDesign and Illustrator | DaVinci Resolve | InShot | Canva | WordPress | Squarespace | Network for Good/Bonterra | DonorPerfect | Mailchimp

PROFESSIONAL EXPERIENCE

PHILADELPHIA CITY ROWING
Marketing and Social Media Manager | Philadelphia, PA | March 2019–Present
Full-time hybrid since 2022; previously part-time and remote.

• Lead marketing, communications, sponsorship, and digital strategy as PCR's primary communications professional, supporting fundraising, donor stewardship, alumni engagement, events, and partnerships.

• Produced PCR's 2026 Wawa Foundation Hero Award application video, helping the organization become one of four finalists selected from 553 nonprofit applicants, then led the two-week public voting campaign that helped PCR win a $50,000 grant in a competition that generated 9,450 votes.

• Lead sponsorship, communications, promotion, participant outreach, guest experience, vendor coordination, on-site logistics, and post-event reporting for the Philadelphia Indoor Classic, PCR's primary annual fundraising event. The event grew to 275 competitors from 29 clubs, over 400 spectators, nine cash sponsors, 31 in-kind partners, and $25,325 in net revenue in its second year.

• Launched the event's Media Relay Cup, coordinating outreach, scheduling, communications, and promotion for teams from NBC10, Telemundo 62, NBC Sports Philadelphia, and KYW Newsradio.

• Designed and now co-lead a paid visual media internship for four high school students, creating the curriculum, project structure, training, equipment and account-access systems, approval workflow, and publishing process while guiding students through assignments, feedback, revisions, and deadlines.

• Lead annual fundraising campaigns across email, web, social media, video, direct mail, and print.

• Write and edit fundraising appeals, donor and alumni communications, event materials, sponsorship proposals, presentations, impact reports, and stakeholder correspondence.

• Collaborate with the Executive Director on major gift proposals, leading design and production.

• Manage donor and alumni stewardship communications across hundreds of constituent accounts using Network for Good, DonorPerfect, and Mailchimp, maintaining contact data and producing thank-you materials, campaign updates, organizational news, and donor recognition communications.

• Built and maintain philadelphiacityrowing.org on WordPress, managing program, registration, campaign, event, staff, supporter, and giving information, including pages explaining Educational Improvement Tax Credit participation and additional donation methods.

• Serve as the organization’s primary communications point of contact, coordinating work across executive leadership, program staff, students and families, alumni, donors, sponsors, vendors, and media partners to keep campaigns, events, and deliverables on schedule.

FREELANCE PROJECTS
Web, Video, Photography, and Design | March 2023–Present

• Designed and built a portfolio website supporting an Emmy Award-winning makeup artist’s application to IATSE Local 798, organizing nine required competency areas through step-by-step process documentation alongside 30 years of film and television credits and awards.

• Developed the brand identity for an antique and decorative arts startup, including its logo, website, and proposal materials, helping secure its first commercial commission for a restaurant in Avalon, New Jersey.

• Additional freelance work includes business headshots, event banner design, and website development for small businesses and independent professionals.

UNIVERSITY OF CENTRAL OKLAHOMA
Graduate Assistant Rowing Coach | Oklahoma City, OK | August 2020–May 2021

• Served on the coaching staff of UCO’s 2021 NCAA Division II National Championship-winning team.

• Managed and created content for the team’s Facebook, Instagram, and TikTok accounts, highlighting student-athletes, competitions, team culture, and program accomplishments.

• Developed and produced a 46-minute virtual event during COVID-19 to bring together UCO rowing athletes, families, alumni, coaches, and university leadership when the traditional in-person event could not be held. Coordinated an Athletic Director message, coach and athlete introductions, alumni and senior recognition, awards, race footage, and a virtual boathouse tour.

ADDITIONAL EXPERIENCE

THE WINSOR SCHOOL
Head Novice Rowing Coach | Boston, MA | August 2018–December 2019

• Led the novice rowing program, designed training plans, coached athletes six days per week, and supported technical development, team culture, and equipment maintenance.

THE BALDWIN SCHOOL
Assistant High School Rowing Coach | Bryn Mawr, PA | January 2018–June 2018

• Coached high school student-athletes throughout the spring season and supported technical instruction, practice execution, and equipment maintenance.

THE EPISCOPAL ACADEMY
Head Middle School Rowing Coach | Newtown Square, PA | March 2016–May 2017

• Led the middle school rowing program for two spring seasons, planning practices and teaching new athletes rowing technique on the erg and in the rowing tank.

EDUCATION

UNIVERSITY OF CENTRAL OKLAHOMA
Master of Public Administration, Nonprofit Management | Oklahoma City, OK | May 2022

SAINT JOSEPH’S UNIVERSITY
Bachelor of Science, Sports Marketing | Philadelphia, PA | June 2018

• Assistant Sports Editor and Staff Photographer, The Hawk student newspaper

• NCAA Division I Rowing

SELECTED ATHLETIC ACHIEVEMENTS

World University Games: Member of the U.S. Rowing Team, Women’s 4-, 2015

Head of the Charles Regatta: Women’s Club Single Champion and former course-record holder, 2017

USRowing Club National Championships: Women’s Intermediate Single Silver Medalist, 2018