PROFESSIONAL SUMMARY

Nonprofit program, administrative, and communications professional with more than seven years of experience supporting youth programming, community partnerships, event operations, and organizational communications. Coordinate student contributors and volunteers, maintain constituent records, prepare financial documentation, and administer websites and digital communications. Bring experience in operational reporting, process improvement, community outreach, and working with students, families, educators, partners, and supporters. Hold an MPA in Nonprofit Management. Produced the application video and led the integrated campaign that helped PCR win The Wawa Foundation Hero Award and receive a $50,000 grant.

PROFESSIONAL EXPERIENCE

PHILADELPHIA CITY ROWING
Marketing and Communications Manager | Philadelphia, PA | March 2019–Present
Full-time hybrid; previously part-time and remote while coaching and completing graduate studies.

Coordinate communications, community partnerships, student media programming, event administration, and operational reporting for a nonprofit providing free rowing, academic support, college and career preparation, and enrichment to more than 400 Philadelphia public school students annually.

• Financial administration and reporting: Prepare sponsor invoices, track sponsorship revenue and in-kind contributions, and maintain event records for the Philadelphia Indoor Classic. Compile financial results, participation data, partner contributions, and feedback for operational reporting. Wrote and designed the 2026 Indoor Classic impact report, combining financial outcomes, participation statistics, sponsorship results, and stakeholder feedback. Use year-over-year comparisons to evaluate event performance and inform future planning.

• Student program development and supervision: Designed and launched a paid visual media internship for four high school students, creating opportunities for students to develop technical skills and tell their own stories. Developed the curriculum, project schedules, assignments, training materials, equipment procedures, and publishing guidelines. Co-lead instruction and guide students through planning, photography, video production, writing, editing, feedback, revisions, and deadlines.

• Staff training and program continuity: Train the Director of Student Support, an educator, in media production and prepare shared instructional resources during summer and quieter periods. Develop procedures for reviewing and publishing student projects and accessing organizational platforms without sharing account passwords. These resources allow students to continue developing and publishing projects with support from multiple staff members throughout the year.

• Administrative processes and workflow improvement: Develop shared tracking systems, digital file structures, written instructions, and approval procedures to improve coordination across staff, volunteers, and partners. Created a centralized system for donated food and prize pickups involving multiple businesses, organizing partner contacts, volunteer assignments, schedules, written instructions, and completion records. The system allows staff to monitor progress and volunteers to complete assignments without relying on repeated individual reminders.

• Community partnerships and volunteer coordination: Serve as a primary point of contact for sponsors, vendors, media representatives, and community organizations, coordinating communications, schedules, deliverables, and recognition. Recruit and support parent and coach volunteers for events and organizational activities. Prepare instructions, assign responsibilities, and connect volunteers directly with participating businesses and community partners. Maintain ongoing relationships with organizations supporting PCR's student programming, events, and fundraising initiatives.

• Event planning and coordination: Coordinate sponsorships, participant communications, registration support, volunteer assignments, vendor relationships, and partner logistics for the Philadelphia Indoor Classic alongside coaches responsible for race operations. The 2026 event welcomed 275 competitors from 29 clubs and more than 400 spectators, compared with 153 competitors from 18 clubs the previous year. The event received support from nine cash sponsors and 31 in-kind partners, generating $25,325 in net revenue. Manage event communications across email, social media, website updates, printed materials, sponsor recognition, and participant instructions.

• New event programming and media partnerships: Coordinated the launch of the Media Relay Cup, bringing Philadelphia media representatives and PCR student-athletes together in mixed relay teams. Managed outreach, scheduling, participant communications, and promotion, securing participation from NBC10, Telemundo 62, NBC Sports Philadelphia, and KYW Newsradio.

• Website management and digital administration: Built and maintain PCR's WordPress website, including program schedules, registration information, forms, event pages, staff information, photos, graphics, campaign materials, and donor recognition content. Develop and update resources explaining donation methods, Educational Improvement Tax Credit participation, sponsorship opportunities, and organizational programs. Support participant registration through RegattaCentral and maintain constituent information using DonorPerfect and Network for Good/Bonterra.

• Digital communications and constituent support: Manage email communications for an audience of more than 4,000 constituents and lead PCR's social media communications across multiple platforms. Develop program announcements, recruitment materials, newsletters, organizational updates, and donor and alumni correspondence. Maintain constituent records and segment audiences for targeted communications. Coordinate contributions, revisions, and approvals across executive leadership, program staff, students, families, and community partners to ensure information is accurate and published on schedule.

• Donor stewardship and program administration: Built and manage three donor recognition clubs serving more than 100 supporters: the Blue Heron Society, Keystone Club, and Schuylkill Circle. Coordinate member records, communications, recognition, invitations, benefits, welcome materials, and renewals. Plan year-round donor and alumni communications, including personalized updates, acknowledgments, program news, and event invitations. Advise the Executive Director and board on donor outreach strategy and support major donor communications.

• Fundraising campaigns and organizational communications: Lead communications for annual fundraising campaigns across email, web, social media, video, direct mail, and print. Write and edit fundraising appeals, donor communications, sponsorship proposals, presentations, impact reports, and stakeholder correspondence. Collaborate with executive leadership on major gift proposals, leading document design and production. Coordinate campaign timelines, creative materials, audience communications, and review processes.

• Wawa Foundation Hero Award: Wrote and produced PCR's 2026 application video, combining program results with perspectives from students, alumni, and coaches and helping the organization become one of four finalists selected from 553 nonprofit applicants. Led the two-week public voting campaign across email, social media, print, website communications, and personalized partner outreach. Contacted schools, businesses, rowing organizations, and community partners individually and developed supporter toolkits, sharing materials, and printed resources with QR codes. PCR won the 2026 Wawa Foundation Hero Award and a $50,000 grant.

FREELANCE PROJECTS
Web, Video, Photography, and Design | March 2023–Present

• Designed and built a portfolio website supporting an Emmy Award-winning makeup artist’s successful admission to IATSE Local 798, organizing nine required competency areas through step-by-step process documentation alongside 30 years of film and television credits and awards.

• Developed the brand identity for an antique and decorative arts startup, including its logo, website, and proposal materials, helping secure its first commercial commission for a restaurant in Avalon, New Jersey.

• Additional freelance work includes business headshots, event banner design, and website development for small businesses and independent professionals.

UNIVERSITY OF CENTRAL OKLAHOMA
Graduate Assistant Rowing Coach | Oklahoma City, OK | August 2020–May 2021

• Served on the coaching staff of UCO’s 2021 NCAA Division II National Championship-winning team.

• Managed and created content for the team’s Facebook, Instagram, and TikTok accounts, highlighting student-athletes, competitions, team culture, and program accomplishments.

• Developed and produced a 46-minute virtual event during COVID-19 to bring together UCO rowing athletes, families, alumni, coaches, and university leadership when the traditional in-person event could not be held. Coordinated an Athletic Director message, coach and athlete introductions, alumni and senior recognition, awards, race footage, and a virtual boathouse tour.

ADDITIONAL EXPERIENCE

THE WINSOR SCHOOL
Head Novice Rowing Coach | Boston, MA | August 2018–December 2019

• Led the novice rowing program, designed training plans, coached athletes six days per week, and supported technical development, team culture, and equipment maintenance.

THE BALDWIN SCHOOL
Assistant High School Rowing Coach | Bryn Mawr, PA | January 2018–June 2018

• Coached high school student-athletes throughout the spring season and supported technical instruction, practice execution, and equipment maintenance.

THE EPISCOPAL ACADEMY
Head Middle School Rowing Coach | Newtown Square, PA | March 2016–May 2017

• Led the middle school rowing program for two spring seasons, planning practices and teaching new athletes rowing technique on the erg and in the rowing tank.

EDUCATION

UNIVERSITY OF CENTRAL OKLAHOMA
Master of Public Administration, Nonprofit Management | Oklahoma City, OK | May 2022

• NASPAA-accredited program

• Relevant coursework: Public Finance and Budgeting, Public Organizational Theory, Public Executive Leadership

• Capstone research: Conducted a quantitative financial analysis of public-school expenditure and teacher compensation data across 34 Pennsylvania high schools, examining relationships with academic performance alongside staffing and socioeconomic factors to assess implications for resource allocation.

SAINT JOSEPH’S UNIVERSITY
Bachelor of Science, Sports Marketing | Philadelphia, PA | June 2018

• NCAA Division I rowing student-athlete

• Assistant Sports Editor and Staff Photographer, The Hawk student newspaper

• Interned with Back on My Feet and later led the Hawks vs. Homelessness project, establishing the nonprofit partnership, coordinating project planning and presentation, organizing fundraising activities, and coordinating race packet-pickup volunteering.

SELECTED ATHLETIC ACHIEVEMENTS

World University Games: Member of the U.S. Rowing Team, Women’s 4-, 2015

Head of the Charles Regatta: Women’s Club Single Champion and former course-record holder, 2017

USRowing Club National Championships: Women’s Intermediate Single Silver Medalist, 2018

SKILLS

Administrative and Program Operations: Student program coordination, student worker supervision and training, staff training, volunteer recruitment and coordination, community partnerships, event planning, registration support, vendor coordination, calendar and deadline management, recordkeeping, workflow documentation, process improvement, shared-file management, project coordination

Communications and Digital Administration: Website development and management, social media strategy, digital communications, customer service, constituent correspondence, student and family communications, donor and alumni communications, audience segmentation, email campaigns, writing, editing, photography, video production, graphic design, digital publications, digital asset management

Financial Administration and Records: Sponsor invoice preparation, sponsorship revenue tracking, in-kind contribution tracking, financial documentation, event records, operational reporting, financial results compilation, quantitative analysis, participation tracking, year-over-year comparisons, program evaluation

Platforms: Microsoft Office (Word, Excel, PowerPoint), Google Workspace, WordPress, Squarespace, RegattaCentral, DonorPerfect, Network for Good/Bonterra, Mailchimp, Constant Contact, Canva Business, Meta Business Suite, Google Analytics 4, Adobe Acrobat, InDesign, Illustrator, DaVinci Resolve, and InShot